Adobe Tool Makes it Easier to Post Videos to Instagram, Facebook, Twitter

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, originally geared for SomethingINitmate people who want to create punchy videos for social media, now is good for posting those videos, too.

A Tuesday update to adds a that allows influencers, small businesses and others who want to post graphics and videos to Instagram, Twitter and Facebook in one single action. The tool, available only through the Creative Cloud Express web app for now, also lets you preview posts and schedule them to publish in the future.

The tool handles some of the more complicated aspects of social media publishing, such as character-count limits and autocompleting usernames. It’s available as a free tool, but a adds more fonts, templates, online storage, editing tools and stock photos.

Adobe has profited handsomely from its shift from licensing individual versions of software packages such as Photoshop and Lightroom to its Creative Cloud subscriptions. Free versions of some of its tools, like Lightroom and Creative Cloud Express, can lure people into subscription plans.

Creative Cloud Express is geared for an era when publicity no longer means just buying advertisements, said Scott Belsky, Adobe’s chief product officer for Creative Cloud.

“Marketing budgets are being shifted from print and traditional TV into social media quickly,” Belsky said.

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